Introduction
In the digital age, an effective Online Public Access Catalog (OPAC) is a powerful tool for any library, offering patrons a seamless way to search, access, and manage their library resources. However, getting patrons to actively use the OPAC can sometimes be a challenge. Here are some creative and practical strategies to boost engagement and make your OPAC the go-to resource for your library community.
Promote OPAC Benefits Clearly
Start by educating your patrons on the advantages of using the OPAC. Create eye-catching posters, flyers, and digital signage that highlight its key benefits—such as easy search features, the ability to check item availability, place holds, and renew materials from anywhere. A dedicated section on your library’s website with tutorials and FAQs can also help demystify the OPAC for users who are unfamiliar with it.
Host Interactive Workshops and Tutorials
Organize workshops and tutorials to demonstrate how to use the OPAC effectively. These sessions can be held in-person or virtually, catering to different patron preferences. Offer step-by-step guides, hands-on practice, and Q&A sessions to address any concerns or confusion. Tailoring these workshops for specific groups—such as new library members, students, or tech-savvy seniors—can also enhance their relevance and impact.
Leverage Social Media and Digital Marketing
Use your library’s social media channels and email newsletters to regularly promote the OPAC. Share tips, tricks, and success stories about how patrons have benefited from using the OPAC. Engaging posts, such as “Did You Know?” facts or quick video tutorials, can attract attention and encourage more patrons to explore the OPAC features.
Find Ways to Integrate OPAC Use into Library Programs
Incorporate OPAC usage into your library’s existing programs and events. For example, during book clubs, workshops, or community events, demonstrate how to use the OPAC to find related materials or reserve books. By integrating OPAC tasks into library activities, patrons will become more familiar with the system in a practical, real-world context.
Provide Excellent Support
Offer responsive support for patrons who need help with the OPAC. Provide clear instructions, troubleshooting tips, and contact options for more detailed assistance. Having a dedicated support team or help desk for OPAC-related inquiries ensures that users have a positive experience and feel confident using the system.
Personalize the OPAC for Your Community
Make sure that the OPAC reflects your community by creating engaging content. Create bulletins about upcoming events, post your library’s calendar, highlight new and popular materials, and put together resource lists that reflect community programming and interests.
By employing these strategies, you can increase patron engagement with your library’s OPAC, making it a central part of their library experience. With effective promotion, user-friendly features, and ongoing support, your OPAC will become a valuable tool that patrons are excited to use.
About Surpass Software
Surpass is the easy-to-use, cloud-based library management system for libraries of all types and sizes. Whether you’re a school, church, museum, business, or any other organization with resources to lend, Surpass is likely a good fit for you. We pride ourselves on being affordable and flexible, with an expert support team ready to help you at a moment’s notice.
Schedule a free demo to see Surpass in action.
